Geraldine Gray of Endiem: Building a Firm in the USA

Geraldine Gray is the founder and CEO of Endiem, a small firm in the Salesforce ecosystem. Geraldine is an experienced leader and technologist, and in this episode, she shares her experiences in growing a firm. We talk about the Salesforce ecosystem, the nuts and bolts of running a business, and the differences between the UK and American work cultures.